| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-317-019 | S''well: The Mass Market Decision | Moon, Youngme | Entrepreneurship | Marketing Management( 001 ) |
| 2 | 9-502-030 | Aqualisa Quartz: Simply a Better Shower | Moon, Youngme;Herman, Kerry | Marketing | Marketing Management( 001 ) |
| 3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( 001 ) |
| 4 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Marketing Management( 001 ) |
| 5 | 9-517-069 | Shopkick: The Power of Shopper Data | Deighton, John;Ciechanover, Allison M.;Teodorescu, Mike Horia | Marketing | Marketing Management( 001 ) |
| 6 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Marketing Management( 001 ) |
| 7 | 9-116-015 | IKEA in Saudi Arabia (A) | Ramanna, Karthik;Lenhardt, Jerome;Homsy, Marc | Other | Marketing Management( 001 ) |
| 8 | 9-514-C07 | IKEA Invades America, Chinese Version | Youngme Moon | Other | Marketing Management( 001 ) |
| 9 | 9-514-C13 | Dove: Evolution of a Brand, Chinese Version | John Deighton | Other | Marketing Management( 001 ) |
| 10 | 9-714-C04 | COLA WARS CONTINUE: COKE AND PEPSI IN 2010, CHINESE VERSION | David B. Yoffie,Renee Kim | Other | Marketing Management( 001 ) |